Tag: blog

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snooze.

if only it were this easy.
if only it were this easy.

I have never been a great sleeper.  Even when blessed with mono through high school and into college, I wasn’t a great sleeper.  If I nap, I wake up groggy- and can’t seem to get out of the dazed state.  If I am woken suddenly, then I am in a horrible mood (and might just let you know how much noise you are making through the old fashion way of yelling at you). I’m a light sleeper, so if even the smallest noise should grace my ears- I’m up.  When I wake up, I can NEVER fall back asleep right away, unless medicated. In college, I had a phase where I would fall asleep anytime and anywhere- this includes the following places: while in the front row of a lecture of a CEO from a major NYC ad agency, while studying in the library, during class, sitting straight up (while watching a movie), come to think of it- I fell asleep during every movie I ever tried to watch back then.

Funny story: The first time I saw Braveheart, my college friend Brandon was CONVINCED I was going to watch a movie, without falling asleep.  I was sitting on the floor and he was in his bed, an arms reach away.  Every time I would start to doze off, he would WHACK the top of my head and yell “WAKE UP, SCHMIDT!” Abusive? Perhaps. Effective? Definitely.  End result?  I have seen Braveheart. Thanks, Brandon.

it's all for nothing if you don't have freedom, err, and sleep.
it’s all for nothing if you don’t have freedom, err, and sleep.

I think too much, so my mind is never at rest.  I referenced my picky sleeping needs a while back, but needing the perfect comfort is only half my problem to a perfect sleep. Trust me, as annoying as it is to read this (I realize I sound high maintenance), it is more annoying to live through and experience personally.  I need the steady sound of my fan (even in sub zero temps outside), the perfect amount of blankets and my pillow just right: soft, but not flat, cold,  not rough to the touch and cushioned the back of my head into a perfect cup.  Good God, who the hell do I think I am?  It’s frustrating! 

Side note: before all you health nuts go crazy and judge my lifestyle (as I realize that affects sleep), know that I work out almost every day, do not drink coffee, and eat right (by whatever standards “eating right” are these days: no red meat, gluten free, organic, etc). I don’t eat sweets because I gave them up for lent (and slept this way even before giving them up), I haven’t been drinking since Brad gave up alcohol for lent (Okay, I have had some wine a couple of times, but a glass here and there does not make me an abuser of the stuff), and I go to bed reasonably early (8-9pm nightly). It’s probably stress related.  I digress.

Well, I have a new observation/frustration that I thought I would address: the snooze button. We’re all guilty of abusing it. We set our alarms for that perfect time, with our list of what we must accomplish in order to begin the day. However, come morning: birds chirping (don’t even get me started on nature sounds), cue soft music, and then it happens: the ALARM. Immediate response: snooze. You rest and relax as you realize you have more time to sleep, like finding a $20 in your ski parka, then just as your eyes shut again, ALARM. This process goes on and on for the next half-hour or so, completely debunking your original “get up and at ’em” plan from the previous evening. So I ask this: why not just set the alarm for when you know you will get up?  Why put yourself through the pain of the ups and downs of the snooze, alarm, snooze, alarm cycle?  The whole thing seems like torture to me. Then again, we are human and drama is in our nature.

I’m not going to name names, but a certain someone did it for a whole hour this morning. If he were not so damn cute, and if I wasn’t happy about the fact that he was staying in bed longer, I would have complained- or even yelled.

worst invention, indeed.
worst invention, indeed.

End result: an hour lost of sleep, is an hour of snuggling gained.  Either way, I’m smiling.

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tidesmarticles

My agency created a new blog called TideSmarticles. It’s a play on words with the company name + articles.  Get it? We like it.  Anyway, I wrote one of our first posts and I thought I would share. Mild brag: I not only won this business for the agency, but I was the account lead on the event I am about to describe! We have a full schedule of events for many of their labels for 2014, but this first event for The Seeker Wines was the kickoff to a beautiful relationship.

How Experiential Marketing Made A Simple Tasting Event An Event They’d Never Forget

Recently EMG3 was posed with the task of assisting our new client, The Seeker Wines of Kobrand Corporation, with an event they were previously scheduled to attend: The Aspen Food and Wine Festival.

Seeker Food Wine Marketing

Usually what happens at events of this nature: The participating brands will set up a table, within a tent.  Attendees of the event will stand in a line to sample a taste, then move on to the next. Done and done.

The Seeker Wines wanted to increase their presence within the event, aside from the tasting table.  Their goal was to build brand recognition, but potentially grow their customer base within the small Colorado city– and overall make the most of the weekend marketing dollars.  Larger advertising options were presented, such as branding the Silver Queen Gondola to the top of Aspen Mountain, but didn’t seem like a fit for the desired goal.  EMG3 was eager to the task.

Seeker Food Wine MarketingOur solution: hire a team of brand ambassadors to spread the fun and worldly experience of The Seeker Wines all over the city outside of the event.  The Seeker Wines have done an amazing job of building their brand’s identity with Steampunk décor, so we used this to our advantage within the costuming and event set elements. The “Seekers” saturated the market place with sweepstakes contest entries and free glasses of wine. Word of mouth spread quickly about the “Seekers” and soon they were the talk of the town, with increased popularity and brand recognition.  The “experience” also increased the distribution of the brand in many local establishments.

Overall the experience was one Aspen, the patrons, and The Seeker Wines would never forget!  (See for yourself) The Seeker Aspen (video)

How could your brand increase its presence and brand recognition with an experience?

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when in doubt: consult with laura.

Okay, so since my horrible dining experience, it has been a while since something struck my fancy enough to post about- until today.

I’ll explain.

On my way to work this morning, I had an inkling that I was supposed to attend traffic court today for a speeding ticket I was given back in January of this year. I was “positive” the time was 1pm, so I went to work as usual for 8:30 am.

Well, that eerie little feeling in my stomach (I guess it was more my head because that would be strange if my stomach was talking to me) told me it might be in the morning.

So, I waited until the court house was open (8am) and called to ask. I didn’t get through to a human until about 16 minutes later.

(8:16am) me: Hi! I think I have court today, but have no idea what time it is for, do you mind checking? My name is Katherine Schmidt.

lady who answered the phone: “Katherine Schmidt? Please hold. Yes, I see your name on the list for 8:30 am.”

me: Um. I’m in Scarborough at this point (40 minutes from the courthouse) can you tell them I am running late, or like bump me to the next time? Or does it not work like that?

lady: (in an extremely opposite tone to my upbeat demeanor) Doesn’t work like that. Do your best to get here.

I ran through the door at exactly 8:45.

Yes, I understand I sped to get to traffic court on time for a speeding ticket, but it was necessary and not ironic at all. They had not called my name yet.  phew.  I will note- to the rather large guy who made the “great timing” sarcastic comment as I was standing in the hallway- mind your own business. I digress.

Back story: I started working in Maine while still living in NH, so the hour and a half drive was killing me. I decided to up my MPH to 85-90 and cut the drive by 30 minutes. I had not received a speeding ticket since I was 20 years old, so it never occurred to me that it was possible. I mean, I’m driving to work- not trying to break the law. Well, I got one. Then another one a week later.  SERIOUSLY?! I decided to slow down, and seek guidance from my brilliant lawyer friend in DC, who HAPPENED to work with traffic related issues. Can’t hurt to see legal counsel, right? Laura (my brilliant lawyer friend) proceeded to construct a letter for me to mail to the state of Maine, defending my case. What I received back in my email inbox was nothing short of Pulitzer Prize winning legal jargon! I immediately put it on my letterhead, and with and stamp and a smile it was in the mail! Ho-ray! I would be saved from the land of increased insurance and silly points on my license!

Fast forward to today. When they called my name, I was to meet with the citing officer. I walked over and immediately remembered how nice he was when he first pulled me over.  Well, as he was reviewing the ticket I see paperwork attached to my name. I scanned the materials in his hand- until I saw it. The letter. OMG. He has it. I froze. He was reviewing it with a huge smile on his face. When he was complete he gives me a look and says, “What would you like me to do?” I told him I would gladly pay the fine, as long as my record could stay clean. He agreed (as long as I don’t speed for 6 months). Success! I immediately want to call Laura at this point and express my love for her.

So, as I am waiting to get my final paperwork, I look up. The officer is reading the letter again off in a corner. Smiling. I’m telling you- it was an AWESOME letter. I mean I didn’t even understand half of it to be honest. 🙂

You want to see the letter, don’t you? Okay, okay- and you’re welcome.

January 4, 2013

To the Great State of Maine:
Please accept this letter as a proclamation of my protest to the moving violation citation #XXXXXX issued to me on the morning of Friday, January 4, 2013. Setting aside issues of appropriate calibration of the speed detection device used by the citing office, I believe the illustrious and exalted State of Maine should release me from liability associated with the alleged violation of exceeding the posted speed limit on the basis that (i) I was operating my vehicle during rush hour traffic at the rate of speed considered by leading researchers to be optimal for improved highway safety and (ii) I have no history of prior moving violations.

First, Dr. Stephen Johnson of the University of Arkansas Transportation Research Center is the nation’s leading research expert on highway safety, particularly in the area of speed differentials. Dr. Johnson’s research indicates that the vehicle interaction rate (aka accidents) increases by 227% for every 10 miles per hour speed differential present on rural highways. Allegedly, (again I am phrasing this in the hypothetical as I do not accept that the citing officer had a properly functioning and calibrated speed detection device) my vehicle was traveling 14 miles per hour above the posted speed limit. Considering this was during heavy rush hour traffic, I was simply operating my vehicle at the rate of speed which was the safest for the conditions at that moment and that was with the flow of traffic. Should I have slowed the vehicle down to the rate of speed where the officers would have registered compliance with the posted rate of speed, my chances of being involved in an accident would have exceeded 227%. Surely, the State of Maine has a history of making exceptions for law violations where common sense are safety are so obvious to reasonably minded folk that it far exceeds the impetus of the underlying law so much so that compliance with the underlying law becomes nonsensical and in fact jeopardizes our collective well-being. For example, do we support the issuing of citations during a blizzard where the motor vehicle operator has slowed the vehicle far below the minimum speed compliance rules? Certainly not. The State recognizes that conditions demand safety to surmount predetermined speed limitations which are designed to be in operation during usual conditions. On the morning of January 4th, I respectfully submit to you that I was simply operating my vehicle under conditions that any reasonable person would have deemed to be the safest which was the rate of speed with the rest of the heavy flow of traffic.

Secondarily, the State must consider my stellar driving record while operating within its boundaries. As a frequent, if not daily, traveler of the great state for nearly seventeen years, I am immensely proud of my prior safety record, which fails to include not only any history of moving violations, but any trace of criminal activity whatsoever. Surely, upstanding citizens with such a dedication to safety, so much so that they are willing to read and cite leading research from one of the most reputable transportation research centers in the world, should be encouraged to continue to travel on the States highways and not discouraged. If I may be so bold I am, in fact, the sort of safe operator the State wishes to embrace. Therefore, should the State wish to not outright dismiss the citation, I would suggest that we reduce the violation to a warning so that I may reflect upon this as a learning experience and we may all move forward safely.

I would also like to note that the ticket issuing officer was very professional and kind-hearted about the ticket and alerting me to the safety of the cold and its effects on the roads.  I was appreciative and, in return, I would hope the State would provide him with a properly functioning radar gun. It is a shame to have such a nice fellow be continuously wrong on how fast vehicles are traveling.
Thank you and Happy New Year!

Katherine Dawn Schmidt

My advice to anyone reading this that gets a speeding ticket: fight it with facts, wit and have an attorney (you know, if Laura is unavailable) construct it for you. A smile won’t get you everywhere (trust me, I tried that first), but a brilliant retort just might.

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the year to date.

It’s been quite a busy year thus far- and it doesn’t show signs of slowing down any time soon.  I’m not complaining.  It’s been wonderful, but have you ever taken a step outside your self and realized you are spreading yourself too thin?  I did that just now.

i wish.
i wish.

 

 

So, if you have read any of my blog posts before this, you’ll know I am in a healthy adult relationship with an amazing man.  He works too much and too hard, but I have never respected someone for such an amazing work ethic- and that isn’t even his best quality.  What’s also great is he is actually doing what he says he is doing…which has caused me to TRUST someone for the first time (applause).  It’s fantastic and does wonders for your stress levels.

Relationship aside, I am in grad school for my masters.  This would be fine if it weren’t for the 3 hour class every Wednesday after a full day of working 72 miles from where I live.  I know that the end result will be worth it- but for now I am going to be a little grouchy at this self-inflicted commitment.

I am the marketing chair for Catapult Seacoast– a networking group for young professionals in NH/ME/MA.  This requires many emails, meetings and the added energy to get a bunch of people motivated.  I would be lying if I wasn’t honest with the fact that our events seem to be without purpose (aside from alcohol and networking banter), but the team is working hard to change this- and I am here for the ride- and leading my part best I can.  We’ll see.  I’m moderately hopeful.

My boyfriend’s son is a freshman at my alma mater, St. Thomas Aquinas.  It’s really cool because most of the teachers from my time are still teaching there- and I’m fortunate they remember me and my “one hit wonder” musical, Guys and Dolls (I played Adelaide).   It’s exciting to be an adult and get to mingle with people who probably put you in detention every single day of high school (hey, I cannot help it if they do not make skirts that go to my knees!  I am 5’9!).  However- I refuse to call Mr. Collins, Kevin, or Mr. Holtz, Ron.  Sorry, not going to happen. That being said, I have joined the “parent” committee!  I even made the Facebook page! So far, I helped plan a parent social and am currently on the board for the upcoming fashion show.  It’s exciting, but I would be lying if the looks I get when I walk into a meeting form the other “moms” didn’t bother me.  Hey- I may not be officially a mom, but this is my school…back off.  :)  Besides, I am a VOLUNTEER!  The coordinator, Sarah, makes it fun to be a part of it all- she’s awesome.  I have got in the habit of calling her on my ride to work to vent.  Sometimes she does the same- so all in all a friendship was formed, which is nice.

alas, the one hit wonder- me.
alas, the one hit wonder- me.

The house we live in is a 250 year old colonial.  I will not tell you how much money we have spent on heating this house- and I will not tell you how many times the oil thingy (technical term) has broken, but as of last night it is fixed.  Sigh.  I hope it is fixed.  This house drives me nuts.  The warm water is so temperamental I have not successfully taken ONE bath since we moved in (MY FAVORITE THING), and if you use the water downstairs in the morning while someone is in the shower, the water immediately goes to downstairs and you’re left with ice.  The fireplace, while romantic and very aesthetically pleasing, only seems to heat 1′ of space in front of it.  So if you want to get warm while the oil thingy isn’t working- you have to sit your ass directly in front of the fire- causing you to smell exactly like you think you would smell sitting in a fire pit.  The pipes freeze and break.  The cabinets don’t close.  Not one window was properly installed, so there is a constant breeze.  There is a train.  OMG I can’t believe that isn’t the first thing I mentioned.  The train.  This train has a wonderful schedule that goes all night long.  It shakes the house so much that when we had a mild earthquake- it had nothing on the train.  Did I mention I am a light sleeper?  We are moving to a nice, big 3 BR house on April 1st in York, Maine.  Needless to say, April cannot come soon enough for us!

Of all the tasks my schedule is filled with, of all the commitments I say “yes” to on a daily basis- it’s the phone call I just received that makes it all seem like white noise.  Nothing could possibly bother me when I hear his voice.

In case your curious: I’m picking up vegetables on the way home for dinner- and he loves me.  🙂